Indian actress Priyanka Chopra Jonas has announced that she is launching her new hair care line called Anomaly, the first brand she ever created. The line will be available exclusively at Target for a one-year deal on February first.
Chopra happily took to her Instagram page on Friday to announce the news.
This is ANOMALY, she wrote. “What a surreal moment to introduce you to the first brand I have ever created!!! For the last 18 months I have worked alongside my partners at Maesa toward the day when we could share our labour of love with the world, and I can’t believe that time has finally arrived. I’ve tried a lot and learned a lot about haircare over the years…what gave me great hair days, what didn’t, and everything in between…and I have infused that into a collection of products that gives your hair the TLC it deserves. Our formulas are vegan and clean, with high performance ingredients, and our bottles are made from a 100% plastic trash from our oceans and landfills.”
“Oh, and btw, it’s $5.99! We are democratizing sustainable beauty, because access to it should not cost us the Earth and should be available to all. Dropping Jan 31st, exclusively at Target in the US to start, and expanding to markets around the world later in the year.”
“I created Anomaly hair care because you shouldn’t have to choose between what works and what’s good for you or the planet,” Chopra said.
Fans all over the world can’t wait to get their hands on the product.
Chopra has been very busy despite the pandemic. She has worked on developing TV shows, signed a multimillion-dollar first-look deal with Amazon and wrote a memoir, “Unfinished,” which will be released on the 9th of February.
