The Kardashians have been in the news a lot these past few weeks, mostly because of Kim and Kanye’s divorce drama.
Nonetheless, they make the news again, but not for relationship or marital reasons. This time it’s all business related. The Kardashians are known for delving into several business ventures. These include reality TV shows, modelling, clothing stores, and fashion as a whole.
This time they’re trying their hands at something new, and that’s the greeting card business. Kourtney, Kim, Kris, and Khloe recently filed a trademark docs to seal and secure the rights to a name they plan to use for their greeting card business.
They call it “Kardashian Kards”. I must admit, the name they have chosen for this business is quite catchy – Kardashian, Kards. Get it?
Anyway, the Kardashians are hoping their famous family name can help drive their greeting cards to success.They also plan to use the “Kards” name on other items such as calendars, postcards, photo albums, and decals. According to the docs, the business name will be stamped on their stationery, scrapbooks, stickers, notebooks, paper, gift wraps, as well as bookmarks. Even though their new endeavor poses no threat to already-established stationery heavyweights like Hallmark, it’s a step in the right direction for them. At least this will get their minds off the drama surrounding Kim and Kanye’s divorce. At least for the time being!
